Submit a Service Desk ticket and select the “communication planning and templates” option. A member from the strategic communications team will reach out to you to schedule a brainstorming session to go over each section of the agency communications plan.
Keep in mind that the communications planning process takes time to complete. The plan consists of six sections. After completion of the six sections, the strategic communications team develops a rollout to market the initiative based on information provided in the plan and will help program teams brainstorm ways to evaluate the effectiveness of the campaign. If you are interested in completing a draft plan on your own, please visit BLANK to access resources that can help you inform your plan.
The six sections include:
- Landscape Analysis
- Identification of project purpose, beliefs, opportunities, and risks
- Communications Goals
- Formation of trackable communications metrics
- Key Message
- Single message to market to audiences
- Audience Identification and Prioritization
- Identification of specific users to market product or services
- Message Segmentation
- Development of sub-messages for identified target audiences
- Activation and Scheduling
- Pinpoint deliverables or assets to create and channels to promote