Submit a Service Desk ticket and select the “communication planning and templates” option. A member from the marketing and strategy team will reach out to you to schedule a brainstorming session and a series of meetings to go over each section of the agency communications plan.
Keep in mind that the communications plan process takes on average 4-8 weeks or 1-2 months to complete. The plan consists of six sections. After completion of the six sections, the strategic communications team develops a rollout to market the initiative based on information provided in the plan and evaluates the campaign.
The six sections include:
- Starting with Why
- Identification of project purpose, beliefs, opportunities, and risks
- Communications Goals
- Formation of trackable communications metrics
- Key Message
- Single message to market to audiences
- Audience Identification and Prioritization
- Identification of specific users to market product or services
- Message Segmentation
- Development of sub-messages for identified target audiences
- Activation and Scheduling
- Pinpoint deliverables or assets to create and channels to promote