Although we don’t encourage the creation of sub-branded social media accounts, we are always expanding our digital outreach to the public and welcome the opportunity to review proposals for the potential creation of new agency sub-branded social media accounts.
We have found that teams are able to reach their intended audience and goals on TEA’s main social media platforms including Twitter, Facebook, LinkedIn, YouTube, and Instagram.
However, if you want to inquire about creating a new social media account for your project, submit a Service Desk ticket and select the “Create your own social media account” option. A member of the brand and brand assets team will reach out to you for more details.
Remember, at a minimum you should be prepared to answer the following questions:
- Purpose of creating a new social media account(s)
- Goals or metrics
- Target Audience
- Platform(s) you wish to create for this project
- Reason or research on why the selected platform(s) are important to your project and/or division
- Maintenance plan (should be approved by your division director)
- Content plan (at least 6 months to 1 year and should be approved by your division director)
- Credential access to social media platform(s)
- Will the vendor, contractor, grantee, or 3rd party group have access to manage the new platform? Or is it only TEA staff? If only TEA staff, who?
Please note that all new social media account requests take an average of 1-2 months to review, and proposals may be denied at the discretion of agency leadership. TEA social media staff will have access to all social media platforms, including newly created accounts.