TEA currently uses SiteImprove to measure and monitor the performance of your marketing efforts via the agency website. For social media campaigns, there are tools built within the platforms that help you monitor the impressions, conversions, daily spend, cost per click, and the number of people reached.
The marketing and strategy team can compile these reports for your team on a monthly, quarterly, a custom timeline, or yearly basis.
Submit a Service Desk ticket and select the “analytics and performance tracking” option. A member from the marketing and strategy team will reach out to you to schedule a brief meeting.